NFT Creator Says Don't Buy NFTs. Instead, Do This.
In the world of non-fungible tokens, William Entriken is a guru, better known as the lead author of the Ethereum standard ERC-721.
Craft. Collaboration. Quality.
I'm a true blue editor, a skilled storyteller, and a strategic content chief born in journalism and raised in higher ed communications.
I start by listening — really understanding the message goals and the people we’re trying to reach. From there, I dig into the details,
explore creative approaches, and shape stories that grab attention and deliver on their promise.
Whether it’s breaking news, personal profile, long-form narrative, science writing, content strategy, annual reports,
strategic messages, or executive ghostwriting, I bring polish to everything I do.
Ask Me What It’s Like to Be An Astronaut
If you want to be an astronaut, you’ve got to be the best at something. Paul W. Richards happened to be the best tool guy.
The Score Keeper
Michael Baselice knows Ted Cruz. And Rick Perry. Arnold Schwarzenegger, too. And he knows you, too. Better than you realize.
How They Spent Their Summer Vacation
This story about a research expedition to Antarctica simplified the science and used a pictorial format to convey the sheer remoteness of the mission.
'Carrot & Stick:' Affirmative Action in South Africa
U.S. multinationals adjust to regulation by a government that surpasses their own in its determination to redress social inequities.
That Time Trump Tried to Build a Casino in Philly
"Apprentice" winner Randal Pinkett was renovating the Trump Taj Mahal when Trump gave him an important new assignment: Go to Philly — and pick up trash.
Who Was Gershon Benjamin?
Gershon Benjamin was a classically trained artist and friend to famous painters. Art was his whole life, yet when he passed away his oeuvre was largely unknown.
From Nations to Boardrooms: The Cost of Excluding Women
Countries, like individual companies, pay a price when women aren’t full participants in politics, commerce and culture.
Co-op Show & Tell
I created this story format to regularly showcase the Drexel Co-op program — letting students doing interesting, ambitious co-ops show the program's value in their own words.
Time & Place
Time & Place is a regular feature of Drexel Magazine that uses a snapshot in time to tell a story. In this case, the historic Bachelors Barge Club had just been taken over by Drexel rowing. Fun shoot!
Seven Characters
Seven Characters — the typical number of digits in a patent number — is a regular department I created where faculty describe the journey from an idea to a patented invention.
The True Cost of Crime in Philadelphia
While 2007 did not approach the 2006 crime spike, crime still costs Philadelphia's residents, businesses and taxpayers plenty.
Strategic Communications
When stuff has to be said in just the right way...
Digital Report: Drexel Civic Engagement
This report communicated for the first time the impact of all of Drexel's community engagement initiatives. It recognized faculty, marketed opportunities to students, and articulated the President's pro-civic brand.
Q&A: How Drexel is Tackling the FAFSA Delay
Students struggled to secure financial aid in 2024. In this Q&A, the SVP for Enrollment Management reassured prospective students that their financial needs would be met so they could enroll.
This Is Experiential Education
For the 100th anniversary of Drexel's co-op program, I produced a 36-page brochure with shortcut flaps, rounded corners, raised spot UV, metallic ink effects and a great message about experiential education.
How Hahnemann’s Closing Impacts Drexel
The President of the University requested this FAQ when the sudden bankruptcy of a major hospital partner threatened Drexel's College of Medicine.
Everything You Ever Wanted to Know About Schuylkill Yards
This answered questions Drexel faculty and staff had about how a new real estate partnership would impact University finances, academic programs, and lab space.
A Deep Dive into Drexel’s 2030 Strategic Plan
This explainer was the first time Drexel's 2030 Strategic Plan was thoroughly introduced to faculty and staff, accompanied by town halls and articles delving into specific implementations.
Meet Seven Faculty Helping to Run the University This Year
The University Provost requested this article to promote his new signature faculty development program and explain how it advanced academics' careers.
Social, Multimedia, Infographics and Ad Copy
Projects I've art directed, copywritten or produced individually and with creative teams.
Survey Promotion
This call-to-action ad in Drexel Magazine mimicked the the cover story. It generated enough survey respondents to guide a subsequent magazine redesign.
A.J. Drexel's Mustache
The bushy black mustache in this photo of Drexel founder A.J. Drexel is perforated. Alumni posted selfies on social media, hashtag #Drexel125. This was tipped into the 125th anniversary issue of Drexel Magazine.
The Retirement Gap
I researched statistics on the retirement gap between women and men for this infographic, which accompanied a personal finance story.
Meet the 40 Under 40
This was a series of Instagram slides created in Canva under my instigation and direction, with work completed by my team. My strategy was to create shareable, personalized Instagram Stories for Drexel Magazine's most digitally active 40 Under 40 alumni, to amplify the announcement of the honorees and drive them to the magazine website.
Day of Deactivation
I created this Facebook campaign to teach myself Canva, during a time when I was annoyed about propaganda on social media. I also used it to learn about Facebook ad buying.
10th Anniversary of the 40 Under 40
This was a simple anniversary video I produced (hired videographer Angela Wolf, wrote the copy, art directed, proofed in Vimeo) to promote the 40 Under 40 Class of 2022 and to commemorate the program's 10 year anniversary. It was used in a social channels and with the magazine feature: drexelmagazine.org/2022/40-under-40-2022/.
Drexel Magazine's 40 Under 40 Class of 2020
I hired 215 Productions, a videography company formed by Drexel alumni, to create this tribute video for the Drexel Magazine's 40 Under 40 class of 2020. I provided source material, direction and Vimeo feedback.
Women Achieving Awards 2015
I wrote the copy for this ad about inclusion, which appeared in the The Philadelphia Tribune.
Women Achieving Awards 2017
Another ad honoring inclusion that I wrote copy for, to run in The Philadelphia Tribune.